Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, is now the ad delivery provider for Voot, a new over-the-top (OTT) service from Viacom18. A joint venture between Viacom Inc. and the Network18 Group, Viacom18 is one of the fastest growing entertainment networks in India. The company is using Ooyala Pulse to manage and deliver video ad campaigns across its new mobile app and desktop experience.
By moving its entire video library, including content from COLORS, MTV and Nickelodeon, to its new OTT service, Viacom18 now has a unified digital destination for the 100-million-plus viewers currently on its traditional channels. Voot is now the exclusive online destination for the network’s content, with a more personalized and engaging experience. It will also have the largest library of premium kids content in India along with a wide range of original series and films that Voot will create.
With Ooyala Pulse, Viacom18 has a single platform to sell, manage and deliver ad campaigns across its entire inventory. Voot can use Ooyala Pulse to tailor ad campaigns with granular functionality, supporting all industry-standard ad formats as well as ad placements. With forecasting analytics pre-built into Ooyala Pulse, the customer can see in real-time the current status of all ad campaigns, adjusting details as needed to ensure goals are met.
“In the digital video space, both content and technology play complementary and pivotal roles. We are focused on enhancing engagement across our content as well as provide a truly differentiated UX/UI, working with the right partners is critical, especially when it comes to services like ad-delivery and management. We are delighted to partner with Ooyala and are confident that they will continue to innovate in this space, using their global experience in video ad-delivery to help us maximise advertising revenues.” said Gaurav Gandhi, chief operating officer, Viacom18 Digital Ventures.
“As OTT offerings gain traction in India, it’s vital that content providers keep personalization in mind, tailoring services to their viewers, while maintaining a clear monetization strategy,” said Ooyala Vice President and General Manager of Asia Pacific, Keith Budge.
“Voot is doing just that. Building a single experience to host its entire inventory provides an immense opportunity to engage a fragmented audience and maximize their revenue opportunity,” he added.