Viacom18 today announced the appointment of Monika Shergill as the Content Head of Viacom18 Digital Ventures. As a part of her mandate, Shergill will be responsible for driving Content & programming strategy for Viacom18’s new digital business and will be reporting to Gaurav Gandhi.
Commenting on the appointment, Gaurav Gandhi, Chief Operating Officer, Viacom18 Digital Ventures said, “We are delighted to have Monika Shergill on board to drive the content initiatives for our digital business. She brings with her a wealth of experience in content development and creative strategy, which, we believe, will enable us to create differentiated and compelling offerings across audience groups.”
Confirming her move, Monika Shergill said, “I hold tremendous regard for the various businesses that Viacom18 has explored keeping in tune with viewer preferences. The digital platform is fast-evolving and I am looking forward to working towards developing this segment further for Viacom18 Digital Ventures, along with its extremely talented team.”
Shergill has close to 20 years of experience in the broadcast industry in creating content, mounting big scale productions, running network teams for channel brands and being responsible for budgets and promotions. Prior to joining Viacom18 Digital Ventures, Shergill has held various leadership positions with Star India, Sony Entertainment Television, Zee Telefilms Ltd. and SAB TV.