Top Story

e4m_logo.png

Home >> Digital >> Article

Viacom18 appoints Ignitee as digital marketing agency

11-March-2011
Font Size   16
Viacom18 appoints Ignitee as digital marketing agency

Viacom18 Motion Pictures has signed up Ignitee Digital Solutions to handle the digital marketing of its movies, starting with ‘Tanu Weds Manu’. The agency has leveraged social media like Facebook to market the movie.

Ignitee Digital Solutions managed activities on social media platforms, including Facebook, Twitter and YouTube, to promote the movie. Website development was also a part of Ignitee’s services.

The fan page for ‘Tanu Weds Manu’ has over 80,000 fans, and according to Ignitee, there were over 30,000 visits on the website in two weeks.

Rudrarup Dutta, Head - Marketing and Audience Strategy, Viacom 18 Motion Pictures, said, “Digital marketing and social networking is fast becoming a key tool in the marketing mix for motion pictures. Hence, we wanted to optimise and explore this platform to promote our movies. Ignitee Digital Solutions has a legacy of handling leading entertainment companies. This made it easier for us to narrow down on our choice for our latest movie, ‘Tanu Weds Manu’.”

Shankar B, COO, Ignitee Digital Solutions, said, “Ignitee seems to be on a roll when it comes to the entertainment sector. After working with Balaji Motion Pictures and Warner Bros, Ignitee has now signed a multi-film annual deal with Viacom 18 Motion Pictures. The deal would encompass the digital marketing initiatives that Viacom 18 Motion Pictures would do on the digital landscape. The first project is already underway with the promotion of the film ‘Tanu Weds Manu’.”

Gautamm Mehra, Business Head and Chief SocioSearch Architect, Ignitee, said, “This partnership is a clear sign that digital is now a mainstream medium when it comes to film marketing. We are extremely excited to work with the large number of projects with Viacom 18 Motion Pictures, as each of the projects offers a different and interesting creative approach. ‘Tanu Weds Manu’ is already in full swing with the page crossing over 50,000 fans as we speak.”
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video