Top Story


Home >> Digital >> Article

VGC explains away exodus of top hands as ‘nothing unusual’

Font Size   16
VGC explains away exodus of top hands as ‘nothing unusual’

Vyas Giannetti Creative (VGC) has been in the news of late on talk about a possible sale of stake, and now, for a spate of key people quitting the agency. Close on the heels of Hanoz Mogrelia quitting after less than a month’s stint, more resignations have come to light. Anjan Roy, COO, Nandu Narasimhan, National Creative Director, Ranjeev Vij, Vice-President and Branch Head, Delhi, have all put in their papers.

It is a similar situation in the Mumbai office of VGC. Sandy Pinto, Branch Head, and Saumya Chattopadhyay, Director, Strategic Planning, have also bid adieu to the agency. It is learnt that Chattopadhyay has now joined JWT Delhi in a role on the planning side.

Though there was no formal confirmation from the agency or the executives concerned, exchange4media got an official statement from VGC explaining the scenario, but which by implication admits the prevailing situation. Said the statement: “People movement is an industry issue and is not unique to VGC. This is bound to happen in the extraordinary growth phase we are in. This year, VGC has crossed billings of Rs 200 crore, which is amazing for an independent creative agency. We have a lot of exciting projects in the pipeline, and we will keep you abreast of those in due time.”

On the reason for this exodus of sorts, sources in the agency, on condition of anonymity, said, “We weren’t happy with the way the senior management was functioning. We were given responsibilities, but not the freedom to fulfil them. Things haven’t worked out the way they were supposed to.”

Prior to VGC, Roy was with Euro RSCG for six years. He had served in client servicing, strategic planning and media planning. He has also worked with Mudra.

Narasimhan had joined VGC from Saatchi & Saatchi. Prior to Saatchi & Saatchi he had been with Lowe, Everest, TBWA, Contract and Grey.

Vij had come in from Rediffusion Delhi, and before that had worked with RK Swamy BBDO, O&M and Bates David Enterprise.

Chattopadhyay has been in advertising for 13 years. He had been associated with Euro RSCG and O&M Mumbai. He had also worked at Saatchi & Saatchi London for a brief period.

Also read:

Hanoz Mogrelia, ECD, VGC, moves back to Saatchi & Saatchi

VGC’s Sanjay Sipahimalani joining Bates David Enterprise as Executive Creative Director

Ryan Menezes, Executive Creative Director, quits Vyas Giannetti Creative

VGC Chief Operating Officer Atul Hegde resigns


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions