Venturian Media launches news website on consumer finance

Venturian Media launches news website on consumer finance

Author | exchange4media Chennai Bureau | Friday, Oct 03,2008 9:00 AM

Venturian Media launches news website on consumer finance

Venturian Media Ltd, a Hyderabad-based global online publishing and marketing company has announced the launch of a consumer finance news and comparison site This site will offer free and comprehensive tools to help consumers to make their choices when searching for the right product to suit their needs.

Ross Travill, Marketing Director, Venturian Media, said, “Our model is based on simplicity and offering a faster route to product application. Today’s lifestyle means that consumers often need to make decisions quickly and don’t have the time to look at multiple, often confusing offers, meaning they end up with an unsuitable product. Our smart comparison tools cut through the noise and give the facts on the best products available saving our user’s time as well as money.”

The site seeks to establish itself as a destination for Indian consumers looking to find the cheapest and latest offers on credit cards, loans, insurance and banking products. Thus, it is proving to be a draw for India’s largest financial services companies looking to feature their products. Agreements have been signed already with Kotak, ICICI, Barclays, Deutsch Bank and Tata AIG. is expecting complete coverage of the Indian marketplace by early next year.

A news team based in Hyderabad and headed by Sharat Prabhakar, a former Manager for South East Asia at New Corporation, will be providing interactive news, insight and analysis aimed to at a broad cross-section of readers – from educating the layman to professionals, and also feature topical debates on issues faced by the industry.

Prabhakar said, “There is a lot of disinformation in the marketplace leading to people entering into unsuitable credit arrangements, which leads to a vicious cycle, whereby borrowers default and, therefore, lenders are more likely to keep interest rates higher in order to compensate for the defaults. Our aim is to educate consumers in making sensible choices by only working with reputable lenders. By making people aware of the fine print before they apply will be benefit all stakeholders.”

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