Veet, the hair removal cream brand, has launched its Indian website, www.veet.co.in, on the occasion of Women’s Day. The company aims to make the website an interactive one in order to reach to its target audience of young women, on the lines of Hindustan Lever’s Sunsilk Gang of Girls, an all-girls virtual community.
The features on the website include updates on new products, step-by-step demonstrations on how to use the hair removal cream, special Veet e-cards for Women’s Day, as also downloadable wallpapers of Veet ambassador Katrina Kaif.
Said Stefan Gaa, Regional Marketing Manager, Reckitt Benckiser (India) Ltd, “We are banking on the Internet for greater connectivity with the younger population. The website has been launched to help the consumer stay in touch with the brand, get regular updates on new launches, experience brand usage tips and more. The website will also have information on our latest promotional contest ‘Veet Lagao Bollywood Jao’, which will be valid till April.”
Gaa added that a ‘Contact Us’ mechanism has been built into the website for women to post their queries. The company plans to add more interesting features in the area of depilation and beauty tips on the website with due course of time. The launch of this website marks an ongoing initiative and hopes to make the target audience aware of the company’s global parentage.
About the competition faced by Veet in the Indian market, Gaa said, “Based on a survey, 81 per cent women in India who have tried Veet, recommend it. This is a great endorsement for any product. All over the country women are tuning into the Veet benefit of simple usage and in a few metros of India, Veet has already reached market leadership position.”