Top Story

e4m_logo.png

Home >> Digital >> Article

Vdopia offers seamless mobile ads with new .VDO file format

07-July-2011
Font Size   16
Share
Vdopia offers seamless mobile ads with new .VDO file format

Mobile and online video advertising group Vdopia’s new .VDO file format aims to take video mobile ads a step further. The patent-pending .VDO format, would allow leading brands to seamlessly run video-enabled ads on the mobile web without Flash or plug-ins. Prior to it, brand marketing efforts had to choose between a richer experience on a single platform or static banner ads for broadest reach.

Commenting on the launch, Srikanth Kakani, founder of Vdopia, said, “In 2002, Flash created a new paradigm, delivering video over the Internet and making possible the likes of YouTube, Hulu and any site with video content and ads. Yet, today, millions of smartphone users and the brands seeking to reach them are left out of this video experience. They are frustrated by missing content and unsupported plug-ins when they surf.”

Talking with exchange4media, Debadutta Upadhyaya, Vice President-India, Vdopia Inc. explained, “The .VDO format would allow advertising with a low-wage video exporsure, which would run seamlessly, parallel to the content being accessed by the user on the mobile.”

“This will lend itself well to the branding opportunity and would increase interactivity for the user as well,” she added.

The .VDO file format is already being used by brands such as Samsung, Nokia, Bausch and Lomb, Vodafone and Volkswagen in India. Among publishers already using the format are NDTV, Converse and Newshunt in Asia.

Upadhyaya believes that the format would also allow for complete engagement metrics to be tracked on the medium.

She added, “The format is a boon to the entire ecosystem of the mobile industry. It would allow publishers to increase their overall earning, while making advertisers engage with consumers in a more interactive manner.”

The format is currently available for smartphones, such as iPhone, iPad, Android and BlackBerry devices at the moment. Windows Phone 7 and Symbian are expected to be added later this year.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016