Top Story


Home >> Digital >> Article

Vdopia offers seamless mobile ads with new .VDO file format

Font Size   16
Vdopia offers seamless mobile ads with new .VDO file format

Mobile and online video advertising group Vdopia’s new .VDO file format aims to take video mobile ads a step further. The patent-pending .VDO format, would allow leading brands to seamlessly run video-enabled ads on the mobile web without Flash or plug-ins. Prior to it, brand marketing efforts had to choose between a richer experience on a single platform or static banner ads for broadest reach.

Commenting on the launch, Srikanth Kakani, founder of Vdopia, said, “In 2002, Flash created a new paradigm, delivering video over the Internet and making possible the likes of YouTube, Hulu and any site with video content and ads. Yet, today, millions of smartphone users and the brands seeking to reach them are left out of this video experience. They are frustrated by missing content and unsupported plug-ins when they surf.”

Talking with exchange4media, Debadutta Upadhyaya, Vice President-India, Vdopia Inc. explained, “The .VDO format would allow advertising with a low-wage video exporsure, which would run seamlessly, parallel to the content being accessed by the user on the mobile.”

“This will lend itself well to the branding opportunity and would increase interactivity for the user as well,” she added.

The .VDO file format is already being used by brands such as Samsung, Nokia, Bausch and Lomb, Vodafone and Volkswagen in India. Among publishers already using the format are NDTV, Converse and Newshunt in Asia.

Upadhyaya believes that the format would also allow for complete engagement metrics to be tracked on the medium.

She added, “The format is a boon to the entire ecosystem of the mobile industry. It would allow publishers to increase their overall earning, while making advertisers engage with consumers in a more interactive manner.”

The format is currently available for smartphones, such as iPhone, iPad, Android and BlackBerry devices at the moment. Windows Phone 7 and Symbian are expected to be added later this year.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO