Vdopia, an Internet TV and online video advertising company, has entered into a pact with Zoomtv.in to procure and serve advertisements for the portal. As part of the deal, Vdopia will also provide video ad serving technology to Zoomtv.in.
Saurabh Bhatia, Managing Director, Vdopia India, said, “Zoomtv.in is the ideal platform for advertisers worldwide to reach millions watching the most popular lifestyle and Bollywood content. With the BrandConnect technology, we have created a way for brand advertisers to get the advantages of television and the Internet through real-time targeting and brand measurement.”
Sameer Pitalwalla, Head-Digital, Zoom Television, said, “We are excited to work with Vdopia as their advertiser network includes a multitude of great brands. Their ad serving capabilities, along with their understanding of the Indian and NRI markets, is another great monetisation opportunity for our premium entertainment content.”
Apart from this, Vdopia’s Video Ad Network, provides dynamic video ad serving technology to most premium Internet TV channels in India. The company claims that it is the most effective way for advertisers to reach out to Indians worldwide. The company claims that its network already reaches an audience of 10 million unique visitors, connecting brand advertisers in more than 30 million video streams of premium content every month.