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Vdopia inks strategic video advertising deal with Web18

03-January-2009
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Vdopia inks strategic video advertising deal with Web18

Vdopia, an online video advertising network and video ad platform company, on January 2, 2009 announced an online video advertising deal with Web18, the online arm of the Network18 Group. As part of the deal, Web18 will use Vdopia video ad platform – VDOAd – for delivering ads on its video content, while Vdopia Ad Network will procure and serve advertisements for all video content across all Web18 sites.

Srikanth, Founder of Vdopia, said, “Web18 is amongst the leading Internet companies in the country today, and videos at ibnlive.com and moneycontrol.com are a huge hit amongst the Internet audience, not only in India but across the world. It is indeed an honour to be associated with the Network18 brand and we are happy to be an important part of the video strategy of the Web18 group.”

VDOAd provides video ad serving technology to most premium Internet television channels in India. It is claimed to be the most effective way for advertisers to reach out to Indians worldwide, connecting brand advertisers in more than 100 million video streams of premium content every month.

Rajan Srinivasan, Sales Head, Web18, said, “We are very pleased to announce our deal with Vdopia. They are the video monetisation specialists on the Internet. Vdopia has a combination of an excellent team, superior technology, innovative ad formats and amazing understanding of the Indian and NRI markets. Through their innovations in the video advertising formats, Vdopia opens many new monetisation opportunities for publishers, making them the pioneers in the video advertising field. We have been working with them for over six months now and they are strategically an important partner for us, as we are seeing tremendous growth in video viewership across our sites.”

He further said, “The viewership of online videos across Web18 sites has exploded this year. Videos have become critical part of online experience for users. Web18 is committed to be part of this experience.”

Vdopia is one of the largest video ad network and video ad platform companies, targeting Indians across the world. It provides advertisers opportunity to advertise on the most premium online video content available on the Internet. Vdopia was founded by Stanford and IIT graduates with extensive experience in industry leading Silicon Valley companies. The company currently has sales and development offices at San Jose, CA, Gurgaon and Mumbai.

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