Top Story

e4m_logo.png

Home >> Digital >> Article

Vdopia inks strategic marketing pact with IAS Media–Digital

24-June-2011
Font Size   16
Share
Vdopia inks strategic marketing pact with IAS Media–Digital

Mobile and online video advertising company Vdopia has entered into a marketing agreement with IAS Media–Digital, a Middle Eastern media marketing group. This agreement will significantly help in driving the market penetration for Vdopia’s online and mobile video advertising solutions.

IAS Media–Digital will now offer the full array of Vdopia offerings, from pre-app, in-app and mobile web video ads on smartphones to Vdopia’s full portfolio of online video products.

Commenting on the agreement, Debadutta Upadhyaya, Vice President-India, Vdopia Inc, and In-charge for Middle East expansion, said, “We are excited to have IAS Media–Digital as a partner to further expand our video solutions footprint in the burgeoning Middle East market. Our reach as the No. 1 video ad network, coupled with IAS’ exceptional customer relationships, make the association a great fit for marketers seeking compelling video ad solutions.”

Ali Asgar Mir, MD of IAS Media, added, “Vdopia’s industry-leading ad formats and ad serving technologies represent a significant extension of our business portfolio, which will help us make even more meaningful connections between some of this region’s biggest brands and their target audiences.”

Vdopia recently completed two years in the online and mobile advertising industry on June 21. They claim to have served up to 4 billion mobile ads up to now for clients such as Bausch & Lomb, Disney, Ikea, McDonald’s, Microsoft, MillerCoors, Nokia, Samsung, Scion, Sony Pictures, Universal Studios, Vodafone, and Wrigley.

Tags VDOPIA

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi