In early 2009, online video advertising network, Vdopia had launched an ad platform – VDO Labs – in India which is said to have helped advertisers target video consumers with contextual and interactive advertising for the duration of their viewing time, offering a call to action without interrupting the view experience. This apart, Vdopia had also launched the Talk2Me ad format with an aim to increase brand engagement.
In the latter half of 2009, the online video advertising network raised $4 million in Series A funding from Nexus Ventures, which Vdopia aims to utilise in further expanding its operations in India and also introducing new technologies and products. CricketNirvana.com also recently partnered with Vdopia to monetise live streaming of the India-Australia ODI Series.
Overall, the year 2009 is said to have been a very good year for Vdopia, and while the online video ad network claims to have grown 900 per cent in 2009 as compared to 2008 in terms of advertising revenues, it is targeting the same growth for the year 2010 as well.
In conversation with exchange4media, Saurabh Bhatia, Chief Business Officer, Vdopia Inc, claimed, “The year 2009 has been amazing and super successful for Vdopia, we have introduced new products in the market, including live streaming, Talk2me ad platform, we have introduced mobile advertising and mobile video advertising, and we have expanded our operations as well. We’ve had amazing growth as far as revenues are concerned. In addition, we have also secured Series A funding to the tune of $4 million from Nexus Venture Partners this year.”
“In 2010, we are very clear that we are doubling our manpower in all the areas in the company, which includes sales, marketing, technology, research and operations, both in India and the US. In addition to this, we would be introducing newer technologies, newer products, in 2010. As compared to 2008, in 2009 we’ve had almost 900 per cent growth and in 2010 again we are targeting the same growth number,” Bhatia added.
Through the $4 million raise in Series A funding from Nexus Ventures, Vdopia plans to expand its operations in India. In the last two months itself, the company claims to have doubled its sales team, nevertheless, the key focus for Vdopia is said to be the introduction of new technologies, new products, research and development and expansion of sales and marketing initiatives of the company.
Said Bhatia, “Through this amount, we plan to expand our operations in India. Secondly, we are doubling our headcount in India both in sales, in fact, we have expanded our sales team in the last two months, wherein we doubled our sales team as compared to what it was earlier. So, our key focus is introduction of new technologies, new products, research and development and expansion of sales and marketing initiatives of the company.”
On being asked how challenging it was when it came to monetising online video streaming, Bhatia explained, “If you are partnered with Vdopia, then it is not at all challenging, the reason being that we offer superior technology, superior reach and superior brand solutions for advertisers. Secondly, you need to position your brand in the right way and we need to communicate to the advertisers the power of this medium and what they should expect. We believe that 2010 is the year when the Internet in India would cross critical mass.”
Vdopia, which is an advertising revenue driven company, has clients that range from the automobile space, FMCG space, online, Telecom to Travel, etc. Some of its clients include Airtel, Aircel, Vodafone, Samsung, Nokia, Volkswagen, Tata Safari, Mahindra Motors, Maruti, Honda, Lays, Tropicana, and Make My Trip, to name a few.
“FMCG in 2008 seemed absolutely absent, but in 2009, we have seen not only consistency in their spending, but also an increase in their advertising spends in digital media. I believe in the year 2010, FMCG brands will emerge as one of the biggest categories for us,” Bhatia noted.
Following the success of iVdopia, the iPhone 3G ad platform and network in the US, it is learnt that Vdopia will launch iVdopia in India as well. However, that would be once 3G is launched in India, which is most likely to be in 2010.
Bhatia observed, “We’ve had amazing response with regards to iVdopia, in fact, one of the brands that had advertised with us was Coke, which was hugely successful in the US and after the successful launch in America, we have decided that this would be the right time to launch iVdopia in India, and the moment 3G is launched in India, which is probably next year, we will launch it in India as well.”