Top Story

e4m_logo.png

Home >> Digital >> Article

Vdopia and BlueKai enter into global agreement for advanced mobile video targeting

23-May-2014
Font Size   16
Share
Vdopia and BlueKai enter into global agreement for advanced mobile video targeting

Vdopia Inc. announced that it has integrated BlueKai data to provide Vdopia's customers with advanced mobile video targeting on a global basis.

BlueKai mobile data will be integrated into Vdopia's platform for mobile audience targeting, giving its advertisers access to 330 million unique mobile users (iOS and Android). Data from BlueKai, as well as other mobile targeting partners, will enrich Vdopia's own data resulting in segment targeting abilities that are constantly refreshed to provide broad reach at scale.BlueKai is a wholly-owned subsidiary of Oracle and the Oracle Marketing Cloud.

Vdopia already offers mobile targeting based on context, device type, time, operating system, location, demographic information and audience behaviour. The addition of BlueKai'sthird party data provides additional targeting parameters to help brands reach their intended audiences with more impact and efficiency.

"Vdopia has always had the industry's most comprehensive set of video creative units for mobile. The addition of BlueKai data sets will vault us into a global leadership position in targeting effectiveness," says Saurabh Bhatia, Co-Founder, Chief Business Officer, Vdopia Inc. "No other company offers the worldwide audience reach for mobile video advertising that we provide for our customers.'

"In 2013, advertisers increased spending on mobile video advertising by 167 percent," says Jeff Frantz, Vice President of mobile at BlueKai, "and will increase spending by 81 percent this year. With such a large investment in mobile video, advertisers must deploy the most advanced campaign targeting tools to maximize their ROI. With Vdopia and BlueKai together, they will get just that."

PreeteshChouhan, Vice President, APAC, Vdopia Inc. says, “Advanced mobile video targeting sharpens access of advertisers to the right audience while choosing the parameters that are most effective to their campaigns. Our association with BlueKai will help us elevate our cutting edge video advertising solutions in this fast growing segment.”
Vdopia delivers the best publisher solutions, offering easy and efficient integrations to monetize inventory. Its premium mobile video ad units provide the best monetization scheme for both mobile web and app.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems