Founded by Bill Dennis, Association of International Du Film D’Ánimation (ASIFA), an organization promoting the animation industry, recently organized the International Animation Day in Mumbai at which Vaibhav Kumaresh was recognised as the best Indian animator for his Amaron Battery commercial from over a hundred entrants.
To encourage budding animators, a student film award that has been instituted was won by Ranvir Singh Sahmbi’s film ‘Swoosh’. Shortlisted Indian and international films from ASIFA San Francisco and New York were screened during the event.
The evening also had stimulating discussions on the future of India’s role for the animation industry by some prominent speakers including Bill Dennis, Rajesh Thurakhia, Ranjit ‘Tony’ Singh, Ashish S.K. and Chandrashekar K.
Growing at a rate of 30 per cent per annum and expected to reach a figure of $15 billion by 2010, the animation industry was predicted to be the next big thing after IT. The Indian animation industry, which has traditionally been more of an outsourcing hub for films in the USA and Canada, now seems to be coming of age. The event had a special panel discussion on ‘Education in Animation’.
Mainstream acceptance of the recently released Indian animated film ‘Hanuman’, and a film by Rajesh Thurakhia’s Maya Entertainment, ‘Jack Frost’, being shortlisted for a BAFTA Award in the animation category are being seen as positive signs for the Indian animation industry.
ASIFA is a professional body devoted to developing film animation both as an art and an effective means of communication. Established in 1957 in France, ASIFA rose to international recognition three years later, with UNESCO granting chartered membership to the organization.