UTV expands Toons division, expects to increase productivity by 30 pc

UTV expands Toons division, expects to increase productivity by 30 pc

Author | exchange4media Mumbai Bureau | Thursday, Nov 17,2005 8:44 AM

UTV expands Toons division, expects to increase productivity by 30 pc

Media and entertainment company UTV has announced aggressive expansion plans for its animation division – UTV Toons. In its endeavour to continually grow this business and provide the Indian market with high quality animation, UTV has deployed multiple licenses of Autodesk 3ds Max 8 software, the latest offering from Autodesk.

Designed to meet the present and future demands of increasingly complex 3D production environments, 3ds Max 8 software will allow UTV to increase the overall productivity of its animation division by 20-30 per cent.

Over the next three months UTV plans to expand its Toons division to house 200 animation technicians at its facility in Mumbai. Additionally, the company expects to migrate at least 80 per cent of all future projects to 3ds Max 8.

Coming close on the heels of their $10 million outsourcing partnership with US-based BKN New Media Inc, this deployment takes on added significance for UTV as it highlights the company’s commitment to the global market and growing its international profile as well.

In addition to this, UTV Toons is also currently executing projects like ‘Tripping the Rift’, a popular animated sitcom in the US, ‘Magic Cellar’ for the South African Broadcasting Corp, and ‘Freej’, the first animation project funded by Dubai’s Media City.

Commenting on the deployment and it benefits, Jyotirmoy Saha, Vice-President, Animation and New Media, said, “Although we have been using 3ds Max for a while now, we felt that it was absolutely necessary for us to expand our facilities in order to service our current and future projects.”

“We chose 3ds Max 8 in addition to offering a 30-40 per cent improvement in rendering time as it also comes equipped with enhanced features such as advanced character development, modelling, texturing and scripting tools. This, coupled with the high level consulting and domain expertise that Autodesk Media and Entertainment offers, is a compelling reason to partner with them,” Saha further said.

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