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UTV bags $3m animation deal

07-September-2004
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UTV bags $3m animation deal

UTV, the Ronnie Screwvala-promoted production house, has bagged over $3 million worth of animation projects from broadcasters and production houses in South Africa, Canada, USA and Holland.

Screwvala, chief executive officer, said the company has begun work on the projects and will be investing between Rs 75 lakh and Rs 1 crore for setting up advanced animation infrastructure.

Towards this, the television content provider has tripled the number of employees in its studio from 50 to 150. UTV has procured these projects from South African Broadcasting Co-operation, Awesome Kids LLC - US, Catalyst Cambium International (CCI) of Canada and Creative Graphics of Holland.

In another development, UTV has struck a worldwide distribution deal with CCI for its 3D animation show “Honk Toot”.

UTV has a partnership with the entertainment company for co-producing content for Canadian television. The partnership is expected to fetch UTV a 10-15 per cent share in CCI’s projected revenues of $ 20 million over three years.

“We have always been very committed to the animation business as part of our TV content growth. Three global majors taking cognisance of our quality and services is a further endorsement of our continued commitment to this growing creative outsourcing and services business,” Screwvala said.

The television division of UTV, at present, is producing and marketing over 50 hours a week of programming spread over 12 channels that include Doordarshan, Star, Sony, Vijay, Hungama, BBC, National Geographic, Sun, Gemini. The production house also provides television content to Canada based television channel Teletoons and Malaysia’s Astro Channel.

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