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UTI, Sooperfly enter into content partnership for new series on investonomix

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UTI, Sooperfly enter into content partnership for new series on investonomix

New media company Sooperfly has entered into a content partnership with investment management firm, UTI Asset Management Company (UTI AMC) to help young professionals looking to venture in the financial investment arena. Sooperfly will air a brand new series on its online personal finance content brand investonomix, with content aimed at easing the conundrums faced by individuals looking to invest in mutual funds and equity markets. Starting October 18, 2016, the series will go live on the digital platform,

About this, Leo Puri, Managing Director of UTI AMC, said, “In the ever-evolving digital ecosystem, there is a need to create deeper engagement between a brand and its target audience. One of the effective ways to connect with them is through good educative video content. Recently, there has been a rise in online investor queries related to mutual funds, this is an indication that people are seeking informative content. Furthermore, video content allows for greater engagement, which in turn may motivate viewers. With the backing of Sooperfly’s creative capabilities, we intend to help viewers understand investments better.”

The content format has been devised keeping in mind the changing consumption patterns and short attention span of viewers. investonomix will feature byte-sized animated listicles and engaging videos that demystify financial jargon and ease investment decisions. In addition to this, Editor-in-Chief - investonomix, Vivek Law will also feature in some of the videos, sharing his expertise that will help youngsters invest better in order to achieve immediate as well as long-term goals. The series will feature interviews with Puri, and Suraj Kaeley, Group President - Sales & Marketing, UTI Mutual Fund in exclusive videos as they share their outlook on mutual fund investments.

About the partnership, Roopak Saluja, Founder and Chief Executive Officer, Sooperfly, said, “We're thrilled to announce this partnership with UTI AMC that enables access to millennial audience through relatable formats served to them where they already are. Getting a brand of such stature on board so early in our journey is testament to the differentiated audience profile and content offering investonomix provides.”


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