UTI Mutual Funds is going all out to woo investors – existing as well as new. In order to do this, UTI has signed on iMatters as its agency for through-the-line communications. The primary role of the agency would be to help UTI communicate effectively with its investors through PR and online activities.
iMatters bagged the account following a multi-agency pitch process that involved four to five agencies. Ajai Sharma, CEO, iMatters, said, “We had given our presentation along with a few other agencies. We presented a holistic approach to PR and our presentation was a combination of strategy ranging from traditional PR to events. We also put forth a robust media strategy looking at new investors, especially on the web.”
Debasish Mohanty, Head Corporate Communications, UTI Mutual Funds, said, “The primary reason we signed on iMatters is because they offered us a new way of PR approach, exhibited a campaign through web and online media. Also Ajai is an old and experienced hand. He knows the media scene well.”
This new line of communication comes in at a time when UTI Mutual Fund is expanding its international operations with offices in West Asia and Singapore.
iMatters is a through-the-line consultancy with Indian and international clients, including ITC GGSB, EMA Partners, Emaar Properties, Manipal Health Systems, Abraaj Capital, DIFC, and IMI Mobile, among others. iMatters has offices in Mumbai, Delhi, Kolkata, Bangalore, Chennai and Hyderabad besides representative offices in Dubai and Singapore.