Yournewsday.com, claimed to be the world’s first exclusively user generated content news site got online on January 7, 2007. In an exclusive chat with exchange4media, Neeraj Nayar, CEO, Yournewsday.com talks about what the site is all about and their marketing plans.
User generated content or UGC has been the buzz word among Internet sites of late. With geographical boundaries melting away in the cyber, Yournewsday.com proposes to bring the latest news about one’s home town no matter where the person is accessing the site from.
Being operated from London and San Fransisco, Yournewsday.com is currently divided into 10 key categories ranging from Eyewitness news to the Environment to Local, Personal and even lighter elements like Hot Gossip. However, the facility exists for members only, who can put forward their ideas for the development of the news site. Membership is free and accessible by a simple registration.
Explaining the concept, Neeraj Nayar, CEO, Yournewsday.com, said, “People want a news source that is open to everyone to share their news – personal, local, national and international – with the world.” Noticing that users were not so technically sound, Nayar said that they had created the most comprehensive and accessible framework so that people could choose whatever format that most suited them to upload their stories. “We did not want people to feel excluded for technical reasons,” he added.
As for his expectations from the Indian market, Nayar said, “As ours is a global site, there are no geographical boundaries. As a result, news can come in across from all around the world. With growing confidence about India and China from people in the Western countries, Indians can use this as a platform to share their news, recent developments, etc.”
Elaborating on the marketing employed by the site, Nayar said, “As we are launching across the globe, we do not have any country specific marketing strategy. Initially, as building a strong community of users is vital, we are promoting the site through e-mail marketing, viral advertising and word-of-mouth marketing. In future, we might move on to offline marketing as well.”
Nayar further said that the revenue model adopted by the site would be largely dictated by the users. “Our core revenue model will be advertising and cross-promotion led. For this, we will rely on banner ads and other kinds of placements,” he concluded.