Popular international collective buying portal Groupon has acquired SoSasta.com, one of the fastest growing online shopping brands in India. Groupon, a Chicago-based e-commerce website with presence in over 40 countries, is a great resource for bargain hunters.
Commenting on the development, Ananya Bubna, Co-founder and CEO, SoSasta.com, said, “I believe it’s going to be a phenomenal partnership, which will eventually lead to thousands of satisfied merchants and millions of happy customers without holes in their wallet.”
SoSasta, now to be re-branded as Groupon India, will customise the Groupon services as per the Indian consumers’ needs. It will be adding better deals, more product verticals, and explore newer avenues to delight the customer. The new investment in SoSasta will generate employment opportunities nationally.
SoSasta.com currently offers discounts in 11 cities and is looking out at new territories for organic growth. The portal will focus on expanding more local, hyper-targeted deals to subscribers. Following this acquisition, Groupon now aspires to rule in the e-commerce and m-commerce market nationally.
SoSasta is a venture of digital media firm Friday Media (P) Ltd. Launched from Kolkata in 2010, SoSasta.com is building a strong presence in cities like Hyderabad, Delhi, Bangalore, Mumbai, and Pune, among others.
Launched in November 2008 in Chicago, Groupon features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally.