Booking tickets for the latest Bollywood blockbuster online, buying the VCDs And DVDs of one’s favourite online, and now the Ultra Group has taken the convenience of movie watching a step further by allowing surfers to download movies at the click of a mouse. This service is about a complete movie playing on one’s personal computer through Ultra’s Pay-Per-View and Download-To-Own services.
Ultra has tied up with US-based WahIndia Inc to give the audience total control online. The user can choose between Pay-Per-View and Download-To-Own options, where users can download the entire movie to their hard disk for later viewing.
The proprietary portal of Ultra Group, www.ultraindia.com, is India’s first portal to have movies on demand and world’s first to have Bollywood movies online. The section, known as ‘Ultra Web Multiplex’, would have the unique facility where users can click, choose a movie of their choice, pay for it through secured payment channels, and view the movie online or download it.
At present, movies such as ‘Makdee’, ‘Parvarish’, ‘Namak Haram’, ‘Naukar’ and an adult fare, ‘Garam’, have been made available on this service. Ultra has plans to increase this on-demand catalogue to 100 movies in the near future.
The service, which is currently available in all countries other than India (for technical reasons), is targeted at the NRIs and lovers of Hindi and Indian cinema across the borders. This service will also be made available in India in the future.