Top Story

e4m_logo.png

Home >> Digital >> Article

Ultra Group ties up with WahIndia for movie download service

06-March-2006
Font Size   16
Share
Ultra Group ties up with WahIndia for movie download service

Booking tickets for the latest Bollywood blockbuster online, buying the VCDs And DVDs of one’s favourite online, and now the Ultra Group has taken the convenience of movie watching a step further by allowing surfers to download movies at the click of a mouse. This service is about a complete movie playing on one’s personal computer through Ultra’s Pay-Per-View and Download-To-Own services.

Ultra has tied up with US-based WahIndia Inc to give the audience total control online. The user can choose between Pay-Per-View and Download-To-Own options, where users can download the entire movie to their hard disk for later viewing.

The proprietary portal of Ultra Group, www.ultraindia.com, is India’s first portal to have movies on demand and world’s first to have Bollywood movies online. The section, known as ‘Ultra Web Multiplex’, would have the unique facility where users can click, choose a movie of their choice, pay for it through secured payment channels, and view the movie online or download it.

At present, movies such as ‘Makdee’, ‘Parvarish’, ‘Namak Haram’, ‘Naukar’ and an adult fare, ‘Garam’, have been made available on this service. Ultra has plans to increase this on-demand catalogue to 100 movies in the near future.

The service, which is currently available in all countries other than India (for technical reasons), is targeted at the NRIs and lovers of Hindi and Indian cinema across the borders. This service will also be made available in India in the future.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.