The UK Edition of HindustanTimes.com completes a year today. Reaching out to the Indian diaspora in the UK, i.e. an estimated 1.7 million Indians through exclusive localized content such as matrimonials, community centre, columnists, commentators, photographs and more, the UK Edition attracts 2,00,000 page views a day.
A reaffirmation of this is the growing number of advertisers who want to target the Indian community in UK, which include Air India, ICICI, Citibank, Boots, Western Union and the Government of UK. “The coming year will see an increase in the number of advertisers, especially in the banking and tourism sectors, who will target the International audience aggressively for growth in revenue,” predicts Salil Kumar, Head – Sales & Alliance, HindustanTimes.com.
Comments Sanjay Trehan, Chief Executive-Internet, HT Media Limited, “Asians in the UK are increasingly identifying with us by contributing regularly to the site in terms of feedback, articles, etc. Our First Anniversary coincides with the Pravasi Bharatiya Divas beginning on 9 January. In view of the fact that we are partners, our celebrations will include a microsite on the event, along with a contest with prizes such as a London-Delhi-London ticket to reward loyal UK based surfers.”
Elaborates Bipasha Chanda, Brand Manager, HindustanTimes.com, “We have supported the initiative by providing them visibility on the Web and will be including exclusive coverage of the event on the site. As sponsors, HindustanTimes.com will be publicized on-ground as well as in all communications.”
With the success of the UK edition, HindustanTimes.com is exploring the possibility of launching another edition outside India. “We wish to target the Indian Diaspora in all parts of the world and provide localized news content to them so that they further adhere themselves to the brand. We are evaluating some key markets and will shortly be in a position to reveal our plans,” Chanda tells exchange4media.com.
Forbes has ranked HindustanTimes.com as the fourth best newspaper website in the world, ahead of the likes of International Herald Tribune. In the previous three years, Forbes has continuously ranked it seventh in the same category.