Top Story


Home >> Digital >> Article

UK Edition of completes 1 year

Font Size   16
UK Edition of completes 1 year

The UK Edition of completes a year today. Reaching out to the Indian diaspora in the UK, i.e. an estimated 1.7 million Indians through exclusive localized content such as matrimonials, community centre, columnists, commentators, photographs and more, the UK Edition attracts 2,00,000 page views a day.

A reaffirmation of this is the growing number of advertisers who want to target the Indian community in UK, which include Air India, ICICI, Citibank, Boots, Western Union and the Government of UK. “The coming year will see an increase in the number of advertisers, especially in the banking and tourism sectors, who will target the International audience aggressively for growth in revenue,” predicts Salil Kumar, Head – Sales & Alliance,

Comments Sanjay Trehan, Chief Executive-Internet, HT Media Limited, “Asians in the UK are increasingly identifying with us by contributing regularly to the site in terms of feedback, articles, etc. Our First Anniversary coincides with the Pravasi Bharatiya Divas beginning on 9 January. In view of the fact that we are partners, our celebrations will include a microsite on the event, along with a contest with prizes such as a London-Delhi-London ticket to reward loyal UK based surfers.”

Elaborates Bipasha Chanda, Brand Manager,, “We have supported the initiative by providing them visibility on the Web and will be including exclusive coverage of the event on the site. As sponsors, will be publicized on-ground as well as in all communications.”

With the success of the UK edition, is exploring the possibility of launching another edition outside India. “We wish to target the Indian Diaspora in all parts of the world and provide localized news content to them so that they further adhere themselves to the brand. We are evaluating some key markets and will shortly be in a position to reveal our plans,” Chanda tells

Forbes has ranked as the fourth best newspaper website in the world, ahead of the likes of International Herald Tribune. In the previous three years, Forbes has continuously ranked it seventh in the same category.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...