Tyroo Technologies, a part of SVG Media, has announced a renewed focus to strengthen its retargeting business in India and regional markets like Japan, South-East Asia and Middle-East. Tyroo also aims to expand its retargeting business to other international markets like Europe. The company said that its retargeting business has influenced Gross Merchandise Value (GMV) of nearly $ 100 million for its clients in 2014-15 and has been driving re-engagement with over 90 million unique users during the same period.
Tyroo provides mobile-focused performance marketing and its mobile-focused retargeting business helps advertisers re-engage their visitors on mobile apps and mobile web. The company is working with several clients in ecommerce space across various countries, including one of the largest e-commerce companies in Japan and the largest fashion commerce company in South-East Asia; besides clientele in India and Middle East.
Tyroo has devised a two-pronged strategy to grow its retargeting business – generate more business and relationship value by influencing higher GMVs with existing clients and win new clients in countries of current operations and newer markets like Europe.
Siddharth Puri, CEO, Tyroo Technologies said, “Our retargeting business performance over the last few quarters has encouraged us to double our efforts in expanding our reach and taking a greater share of the market. We have invested a lot in building a consumer-friendly retargeting platform and growing our reach globally and are able to offer advertisers an unbeatable proposition in growing their sales through retargeting.”
Retargeting is a critical marketing tool for performance marketers as it is used to capture consumer’s attention at any stage of consumer purchase funnel. Globally, e-commerce companies are estimated to generate over $1.7 trillion GMV through marketing activities including retargeting.