Top Story

e4m_logo.png

Home >> Digital >> Article

Tyroo Media launches premium technology inventory for its advertisers

11-April-2008
Font Size   16
Share
Tyroo Media launches premium technology inventory for its advertisers

Tyroo Media, an Indian Internet advertising network, has launched premium technology inventory for its advertisers. In a first-of-its-kind for any advertising network in India, Tyroo has managed to develop separate technology inventories targeting separate genres of end users and decision makers.

While the Tier-I inventory targets IT managers and decision makers, Tier-II targets IT developers, engineers and programmers, and Tier III inventory targets final consumers. This breakthrough packaging of inventory would provide advertisers and media planners the most relevant and sought after targeting to final consumers of technology products and services.

The publishers include websites like Technorati.com, Asp.net, Developer.com and Linuxplanet.com among a total of more than 125 websites, including coding websites, websites with consumer durable content, review sites and highly rated blogs. This technology package has been accepted well with Microsoft, Samsung, Dell and HP advertising regularly through this inventory.

It has been used for both consumer and business products and is attracting advertisers of all genres, from ERP service providers to laptop manufacturers, from printers to SME solution providers, and more. The inventory is available at both CPC and CPM rates and packaged with features like the ability to select websites and site-wise reporting, a first again for blind networks.

Aditya Khanna, Business Head, Tyroo Media Pvt Ltd, said, “The current Indian technology inventory is over-priced because there is shortage of supply in India. By aggregating foreign sites for their Indian targeted inventory, Tyroo has created a pool that didn’t exist earlier and is giving stiff competition to Indian technology inventory on both performance and cost.”

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions