Tyroo, a SVG company, has acquired DGM India, a subsidiary of ADH Plc, along with DGM India’s Managing Director Anurag Gupta.
With this acquisition Tyroo is on its way to becoming India’s largest digital media company, after Google India, by next year.
Speaking on the development, Tyroo’s Founder Manish Vij, said, “DGM is a company with over five years of performance leadership, a world class proprietary technology and management. We are excited to bring them as part of the Tyroo/ SVG family. With this acquisition there will clearly a media network that can give advertisers scale and quality. For publishers, it will be the only place to have almost every running campaign in Indian digital media.”
Anurag Gupta, DGM India’s founder, promoter and Managing Director, added here, “I am excited to take DGM India along with India’s largest digital media group. DGM India has a superb team, technology and leadership in the performance business. DGM is on a very fast growth rate and will end the year with $5-6 million annual revenue. We are launching other DGM Products in market very soon and enhancing our technology.”
Vij further said that both the companies would continue to run separately. Anurag will continue to be the Managing Director of DGM and Tyroo Direct, Tyroo’s performance network arm, will continue to be headed by Siddharth Puri.
Tyroo Audience is the leading rich media network, while Tyroo Direct is already the second largest acquisition channel for almost all the leading e-commerce/ Internet businesses. Tyroo will continue to strengthen its leadership position in the market separately.