On Wednesday, Indian social media called out Bollywood for dishing out songs that are sexist in nature, objectify women, and are loaded with obscene sexual innuendo.
Love Matters India, a bilingual English and Hindi website about sex and sexuality in India, on Wednesday, launched a social media campaign to address Bollywood songs that unwittingly propagate sexism and gender inequality.
The campaign #NotMusicToMyEars invited social media users to “let Bollywood know that offensive lyrics that objectify women and their bodies aren’t okay.” The campaign went viral across the country and the hashtag was trending across various metros in India.
The website created a campaign page on Thunder Clap to garner support for the initiative.
Twitterati came out in support of the campaign and tweeted out song lyrics that they thought were not music to their ears. In addition, the recent spate of bans by the CBFC got some to wonder how the censor board passed these songs. It is worth noting that only last week the censor board cancelled the scheduled broadcast of Oscar-winning movie ‘The Danish Girl’ on Sony Pictures Network’s channel Sony Le PLEX HD on March 26, citing it as controversial.
Some even addressed celebrities like Shahid Kapoor, who has in his movies danced to songs like ‘Gandi Baat’, asking them to stay away from songs that objectify women.
While the campaign gained enough traction to trend on Twitter in India, it remains to be seen how successful this campaign would be in changing the hearts of Bollywood lyricists, filmmakers, actors, and the industry as a whole.