Top Story

e4m_logo.png

Home >> Digital >> Article

Twitter, Vine and Periscope unveil plans of Rio Olympics

03-August-2016
Font Size   16
Twitter, Vine and Periscope unveil plans of Rio Olympics

The Rio 2016 Olympic Games begin this Saturday (IST) with the #OpeningCeremony at Maracanã Stadium in Rio de Janeiro, Brazil and fans around the world can stay close to all of the action on Twitter, Vine and Periscope. Twitter unveiled its plans for the Rio 2016 Olympic Games, and announced the launch of more than 200 hashtag-triggered Twitter emojis.

Starting today, fans across the globe can share their passion for their favorite teams on Twitter with 207 team emojis. Tweeting with the three-letter country code hashtag (i.e. #IND for India) will trigger flag emojis for every team, including the Refugee Olympic Team (#ROT). Fans can also trigger over 50 Olympics and sports emojis on Twitter. The hashtags that trigger the emojis will be available in English, French, Portuguese and Spanish. The hashtags that trigger sports emojis, as well as #Rio2016 and #Olympics, are also available in Japanese, Korean and Arabic. All emojis will be available in the coming days.

"Twitter's activation of the Rio 2016 Olympic Games will bring fans around the world together to see what's happening with the teams before, during and after the top athletes compete for glory," said Leslie Berland, CMO of Twitter. "Twitter, Vine and Periscope will offer fans inside access, commentary, highlights and conversation throughout the Games and as the action unfolds."

India’s Tennis Champion @MirzaSania launch Tweeted the India Flag Emoji with a special Video Tweet for fans to support Team India at #RioOlympics.

>

https://twitter.com/MirzaSania/status/760462829224878080

Fans of Team India at the Olympics can also show their support by Tweeting #KheloIndia to @IndiaSports to change their Twitter profile picture for the duration of the Olympics.

https://twitter.com/VijayGoelBJP/status/760428089683939329

Fans can also trigger over 50 Olympics and sports emojis on Twitter

Periscope and Vine will bring fans closer to the Games as well. Periscope will have a featured channel with Olympics-related content. Vine will also feature Olympics-related content in the Explore section on Vine's mobile apps in the coming days, and when people double-tap a Vine from @Olympics and various team accounts, they'll find an Olympic Flame instead of a heart.

Fans in Rio will also feel the Olympic spirit through Twitter.

Tweets from all over the world will be projected live on Rio's aqueductArcos da Lapa.

Additionally, a customized tour bus called 'Twitter Buzz' will also be displaying Tweets and Periscope broadcasts through its windows in routes around the city, offering free wi-fi to enhance the fan experience.

How to follow the #Olympics on Twitter?

The best way to stay close to the Olympics conversation on Twitter is by following the official hashtag, #Rio2016, and these official accounts:

?     @Olympics

?     @OlympicFlame

?     @Rio2016

?     @Rio2016_en

Another great way to join the conversation on Twitter is to follow the teams and athletes going to Rio. This list has all the Indian athletes heading to Rio that are on Twitter. For the latest from Team India, follow @IndiaSports and @IndianOlympians.

If you’re looking for a more global view, this list has all the team accounts going to Rio, while this list will connect with you the athletes. Also, tap the Connect tab on Twitter for iOS or Android to see even more Olympics related accounts to follow.

Ahead of the Games, the conversation on Twitter has heated up. United States, Brazil and Japan are the countries that have seen fans Tweet the most about the Olympics. Basketball, Volleyball and swimming were the most mentioned and anticipated Olympic sports on Twitter while Usain Bolt (@usainbolt), Michael Phelps (@MichaelPhelps) and Simone Biles (@Simone_Biles) were the most mentioned athletes on Twitter.

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.