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Twitter reports negative MAUs, ad revenue up 48% in Q4'15

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Twitter reports negative MAUs, ad revenue up 48% in Q4'15

Twitter shares fell as the company reported that user growth had been flat in Q4'15 with monthly active users (MAUs) actually dropping. However, CEO Jack Dorsey mentioned that MAUs in January were back to "Q3 levels". Twitter's slow growth rate has been a cause for concern for both the company and its shareholders and has led to a number of, sometimes drastic, changes by the company in recent months.

In terms of revenue, Total revenue reached $2.2 billion, up 58 per cent year over year with more than $550 million in adjusted EBITDA. Twitter said active advertisers in Q4 increased by 90 per cent. Q4 revenue totaled $710 million, an increase of 48 per cent YoY. Net loss was further reduced to $90 million from $125 million for the same period in 2014.

Advertising revenue totaled $641 million, an increase of 48 per cent year-over-year, with mobile advertising revenue 86 per cent of total advertising revenue.

Twitter said MAUs (excluding SMS-only users) were 305 million for Q4, down from 307 million in the previous quarter.


Our typical marketing budget is usually 10 per cent of the topline spend

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