Top Story

e4m_logo.png

Home >> Digital >> Article

Twitter reports negative MAUs, ad revenue up 48% in Q4'15

12-February-2016
Font Size   16
Twitter reports negative MAUs, ad revenue up 48% in Q4'15

Twitter shares fell as the company reported that user growth had been flat in Q4'15 with monthly active users (MAUs) actually dropping. However, CEO Jack Dorsey mentioned that MAUs in January were back to "Q3 levels". Twitter's slow growth rate has been a cause for concern for both the company and its shareholders and has led to a number of, sometimes drastic, changes by the company in recent months.

In terms of revenue, Total revenue reached $2.2 billion, up 58 per cent year over year with more than $550 million in adjusted EBITDA. Twitter said active advertisers in Q4 increased by 90 per cent. Q4 revenue totaled $710 million, an increase of 48 per cent YoY. Net loss was further reduced to $90 million from $125 million for the same period in 2014.

Advertising revenue totaled $641 million, an increase of 48 per cent year-over-year, with mobile advertising revenue 86 per cent of total advertising revenue.

Twitter said MAUs (excluding SMS-only users) were 305 million for Q4, down from 307 million in the previous quarter.
 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.