Top Story

e4m_logo.png

Home >> Digital >> Article

Twitter looking to create paid subscription service

27-March-2017
Font Size   16
Share
Twitter looking to create paid subscription service

Reports in media suggest that Twitter is looking to build an advanced version of its service centered around TweetDeck, its alternative desktop app/website for power users. According to the reports, Twitter is planning to charge users around USD 20/ month for access to the new service, which would include “valuable viewing, posting and signalling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard” according to The Verge.

The Verge reports that a Twitter spokeswoman confirmed that the company is conducting a survey to assess interest in a new, more enhanced version of TweetDeck. The reports state that Twitter is hoping to target professionals, journalists, and marketers through the new improved service. However, Twitter’s core service will remain free.

After a successful IPO, Twitter has been under tremendous pressure from shareholders as it struggles to match the growth of rivals like Facebook and Snapchat. With acquisition rumours floating since the latter half of 2016, Twitter’s new CEO and founder, Jack Dorsey, has stepped up product development and introduction of new features. However, the company has still struggled to improve user growth, which has further led to a decline in advertising revenues. The new subscription service could help the social media platform augment its revenues through its most dedicated users, viz. journalists and marketers.
 

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.