Reports in media suggest that Twitter is looking to build an advanced version of its service centered around TweetDeck, its alternative desktop app/website for power users. According to the reports, Twitter is planning to charge users around USD 20/ month for access to the new service, which would include “valuable viewing, posting and signalling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard” according to The Verge.
The Verge reports that a Twitter spokeswoman confirmed that the company is conducting a survey to assess interest in a new, more enhanced version of TweetDeck. The reports state that Twitter is hoping to target professionals, journalists, and marketers through the new improved service. However, Twitter’s core service will remain free.
After a successful IPO, Twitter has been under tremendous pressure from shareholders as it struggles to match the growth of rivals like Facebook and Snapchat. With acquisition rumours floating since the latter half of 2016, Twitter’s new CEO and founder, Jack Dorsey, has stepped up product development and introduction of new features. However, the company has still struggled to improve user growth, which has further led to a decline in advertising revenues. The new subscription service could help the social media platform augment its revenues through its most dedicated users, viz. journalists and marketers.