Twitter launched the self-service advertising platform to small and medium-sized businesses (SMBs) in India. The social media company has expanded the platform reach of Twitter Ads globally from 33 countries to over 200 countries and territories. This will allow SMBs to effectively reach their target audiences on Twitter in 15 languages. In addition, Twitter also announced the total active advertisers, including SMBs to be approximately 100,000.
Emily Huo, SMB lead for Asia Pacific at Twitter said, "Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do. With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising to increase their sales."
There are 51 million SMBs in India, according to market research firm Zinnov. Start-ups registered in India are projected to go up 11,500 by 2020, independent consultancy KPMG reports. Anyone with a small business, from tech start-ups to retail, F&B establishments, and even mom and pop shops, can now use our platform to target and engage in real-time with more than 316 million active Twitter users worldwide and increase sales.
Twitter self-service advertising platform will allow businesses to amplify their organic Twitter message and reach more people by targeting a specific audience. Advertisers can choose the markets, countries, regions, metro areas or postal codes that are the most relevant to their business. They can also refine their targeting by language to ensure that no matter where they call home, potential customers can understand their ad. Additionally, analytics dashboards will help advertisers measure performance and optimize accordingly.