Top Story


Home >> Digital >> Article

Twitter launches official partner program

Font Size   16
Twitter launches official partner program

Twitter has announced its Official Partner Program, a new initiative combining product and service partners for businesses to achieve better results. The company also said that IBM would be its first consultancy partner.

The launch of the Twitter Official Partner Program brings together strategic partners from the Twitter Certified Program and the Twitter Marketing Platform Partner Program. Twitter Official Partners have been recognized by Twitter because of their high-quality products or expert-level services and proven success on Twitter.

More details about the program and partners are available in the newly launched Twitter Partner Marketplace.

Twitter says that official partners can help brands increase campaign performance, gain insight and market more efficiently. Partners will be selected from a broad range of capabilities that include analytics, engagement, content curation and display, consulting and agency services, ad technology, audience data, audience on-boarding and ad measurement.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.