Top Story


Home >> Digital >> Article

Twitter launches official partner program

Font Size   16
Twitter launches official partner program

Twitter has announced its Official Partner Program, a new initiative combining product and service partners for businesses to achieve better results. The company also said that IBM would be its first consultancy partner.

The launch of the Twitter Official Partner Program brings together strategic partners from the Twitter Certified Program and the Twitter Marketing Platform Partner Program. Twitter Official Partners have been recognized by Twitter because of their high-quality products or expert-level services and proven success on Twitter.

More details about the program and partners are available in the newly launched Twitter Partner Marketplace.

Twitter says that official partners can help brands increase campaign performance, gain insight and market more efficiently. Partners will be selected from a broad range of capabilities that include analytics, engagement, content curation and display, consulting and agency services, ad technology, audience data, audience on-boarding and ad measurement.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions