Twitter has entered into an exclusive partnership with Komli Media in South-East Asia to help expand the availability of Twitter’s Promoted Products suite of advertising products to marketers in Singapore, Malaysia, Indonesia, Thailand and the Philippines.
Under the partnership, Komli will manage all South-East Asia sales. Komli will also help develop the regional market for Twitter and its Promoted Products through a series of education and training programmes for agencies and large advertisers.
“We’re really excited to be working with Komli as we enter South-East Asia, which is one of Twitter’s fastest-growing markets,” said Shailesh Rao, Vice President - International Revenue at Twitter. “We are seeing significant interest from marketers, who want to use our Promoted Products to build their businesses and connect with consumers, and working with Komli and its management team gives Twitter a strong partner with a footprint throughout the region,” he added.
Akshay Garg, Vice President, International and Managing Director for SEA at Komli Media, added here, “Together, we will offer marketers new and relevant opportunities to engage audiences in SEA and drive brand value. Social media growth in this region is among the highest in the world, and Twitter is one of the most recognised and utilised platforms in our region.”
Owing to the fact that 50 per cent of the world’s social network users are in Asia, Twitter has a great opportunity to strike a chord with the marketers who want to target this online population.
A Komli Engage sales team will now be offering advertising solutions, including Promoted Tweets, Promoted Accounts, and Promoted Trends, which are currently available to marketers in the US, the UK, Japan and Latin America only.