The ban on Rs 500 and Rs 1000 currency notes by the BJP government has generated tremendous buzz across social media channels. Talking about Twitter in particular, the micro blogging platform witnessed a spike in conversations soon after the announcement was made.
The move which is aimed to contain the flow of black money in the country generated a total Tweet volume of 4,70,000 Tweets in 12 hours. The peak time was 11.30 pm on 8th Novemeber with 2,000 Tweets per minute. These insights were reported by Creation, a full service global communications agency.
Top search terms
Some of the top search terms that people used included: #IndiaFightsCorruption, Rs 500 and Rs 1,000, #Rs500Rs1000, #blackmoney, #currency, #corruption, #ModiFightsCorruption, #currencyban, #surgicalstrikeonblackmoney, #currencyswitch, #blackmoneycrackdown, #modiaddressesnation, #notes.
Top spotlight Tweets
Note: Period of conversations is 8 pm, 8th Nov IST to 9 am 9th Nov IST.