Top Story

e4m_logo.png

Home >> Digital >> Article

Twitter erupts after currency ban, registers 4.7k tweets in 12 hrs

10-November-2016
Font Size   16
Share
Twitter erupts after currency ban, registers 4.7k tweets in 12 hrs

The ban on Rs 500 and Rs 1000 currency notes by the BJP government has generated tremendous buzz across social media channels. Talking about Twitter in particular, the micro blogging platform witnessed a spike in conversations soon after the announcement was made.

The move which is aimed to contain the flow of black money in the country generated a total Tweet volume of 4,70,000 Tweets in 12 hours. The peak time was 11.30 pm on 8th Novemeber with 2,000 Tweets per minute. These insights were reported by Creation, a full service global communications agency.

Top search terms

Some of the top search terms that people used included: #IndiaFightsCorruption, Rs 500 and Rs 1,000, #Rs500Rs1000, #blackmoney, #currency, #corruption,  #ModiFightsCorruption, #currencyban, #surgicalstrikeonblackmoney,  #currencyswitch,  #blackmoneycrackdown, #modiaddressesnation, #notes.

Top spotlight Tweets

Note: Period of conversations is 8 pm, 8th Nov IST to 9 am 9th Nov IST.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.