Top Story


Home >> Digital >> Article

Twitter beta testing Promoted Video ads

Font Size   16
Twitter beta testing Promoted Video ads

Twitter has announced that it is testing native video ads, which can be viewed within the timeline. In a post on Twitter’s blog, David Regan, Senior Product Manager, (TV and Video) for Twitter said the new ads were a result of earlier tests with a new Twitter Video Card that streamlines video playback and brings a one-tap viewing experience in users’ timelines. “These tests have shown that Tweets containing native Twitter video generate better engagement and more video views than before,” he wrote.

The new Promoted Video ads will become the fourth native advertising platform for Twitter after Promoted Tweets, Promoted Accounts and Promoted Trends. They build upon the recently launched Twitter Amplify program.

Twitter said the Promoted Video ads will be available on a cost per view model, which means that advertisers will only pay when a user starts playing the video. Twitter has also promised advertisers the ability to use video analytics, including completion percentage and a breakout of organic vs paid video views.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign