Top Story


Home >> Digital >> Article

Twitter axing video sharing service, Vine

Font Size   16
Twitter axing video sharing service, Vine

Twitter announced late last night that it will be shutting down its standalone, short form video service, Vine. In a blog post, Twitter said that the mobile app would be discontinued in the coming months, however, the company also said that there would be no changes to the apps, websites or to users’ Vines right away.

“We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website,” the post said.

No other details were released by the company which said that more details would be shared on the Vine blog and through the Twitter account.

Video has become one of the most important mediums for Twitter, which has identified video and, especially, live video as one of the major focus areas for the company. To this end, it launched its live video streaming app Periscope in 2015. It has also been tying up with content creators for access to better content especially sports content.

Vine was founded in 2012 before being acquired by Twitter later the same year. It allowed users to create looping 6 second videos. As of December 2015 Vine has 200 million active users and he competed with the likes of Instagram and, more recently, Snapchat.


The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

On Linkedin, Natekar says validation on social media gives one a rush of dopamine which many mistake for as a substitute for professional praise, leading to low productivity

Industry experts are confident that Kolkata Knight Riders which is one of the most profitable IPL franchises will continue to bring in sponsorship revenue owing to the Shah Rukh Khan factor and its fo...

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017