Twitter announced late last night that it will be shutting down its standalone, short form video service, Vine. In a blog post, Twitter said that the mobile app would be discontinued in the coming months, however, the company also said that there would be no changes to the apps, websites or to users’ Vines right away.
“We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website,” the post said.
No other details were released by the company which said that more details would be shared on the Vine blog and through the Twitter account.
Video has become one of the most important mediums for Twitter, which has identified video and, especially, live video as one of the major focus areas for the company. To this end, it launched its live video streaming app Periscope in 2015. It has also been tying up with content creators for access to better content especially sports content.
Vine was founded in 2012 before being acquired by Twitter later the same year. It allowed users to create looping 6 second videos. As of December 2015 Vine has 200 million active users and he competed with the likes of Instagram and, more recently, Snapchat.