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Twitter announces live video creation

15-December-2016
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Twitter announces live video creation

Twitter today announced that now anyone can broadcast live video directly from its apps. Powered by Periscope, live video on Twitter allows people to share and experience everything from significant moments to daily life together with an audience - all through a Tweet. Interestingly, one doesn’t need to download Periscope but can go live straight from Twitter to avail this new video feature.

Periscope was the first to popularise live video and users have been able to view live video on Twitter since January. This update brings the creation and engagement aspects of live video into Twitter natively. 

"We started Periscope because we wanted to give people the superpower to share live video with an audience. Bringing this capability directly into the Twitter app is an important step because it brings that superpower to the hundreds of millions of people who use Twitter,” said Kayvon Beykpour, CEO of Periscope. “Twitter's already the place where people go to see what's happening. With this update, anyone can now broadcast what's happening live."

Members of the audience within a live video on Twitter can interact with the broadcaster by commenting and sending hearts to show their support. Tweets that contain live video can be retweeted, liked, and shared anywhere that people can share a Tweet.

Anyone on Twitter across the globe can now create and Tweet live video with the latest Android and iOS updates.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.