Fifty eight per cent of all conversations on social networks are around the Android OS, thereby establishing the predominance of Android as an OS of choice in the mobile space. Also, Twitter dwarfs all other media platforms in terms of volume, accounting for more than 90 per cent of all these conversations. Mainstream media, primarily the first source of any news, trails by a long distance. Also, popular blogs and forums such as fonearena.com, gsmarena.com, androidcentral.com, and forum.gsmhosting.com are referred by many for reviews on Android smartphones, revealed a social media study conducted by Social Wavelength.
Each conversation on social media needs to be tracked and analysed continuously, especially on Twitter, which is a storehouse of people’s personal sentiment about almost everything
This study also revealed that Samsung occupies the star quadrant (high volume, high brand advocacy) as compared to host of other brands. Samsung leads by a long way when it comes to popularity of the brand and popularity of the handsets. Except Sony, conversations for the top three brands are driven by their flagship phones.
The top three mobile brands – Samsung, HTC and Sony – collectively contribute 93 per cent of the conversations about Android.
When people on social media discuss Android phones, they talk a lot about their features, sometimes copying entire specification sheets and sharing the same. Due to the advanced multimedia capabilities of Android smartphones, not surprisingly, a large number of conversations about storage were discovered. How large the display screen of a phone is, and also its resolution, greatly matters for people. While Wifi is an important connectivity feature in smartphones these days, a lot of people speak about that battery life. Pricing is another important factor. Design, surprisingly, is not as importantly discussed.
It is possible that a brand with a larger share of voice may have poor brand reputation on social media i.e. they may have a higher negative feedback than other brands with a much lower share of voice. Monitoring becomes a crucial process in identifying these negative conversations. Also, USPs of brands can be easily identified looking at patterns present in the positive conversations. Brands with lesser share of voice need to monitor the industry and competitors with higher buzz, to understand the methods they follow for communicating on social media.
This study was carried out by monitoring the entire universe of conversations happening on social networks such as Twitter, Facebook as well blogs and other community sites, during the last calendar quarter. This research was carried out by Social Wavelength using Radian6.