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Turner and Reliance enter into strategic agreement for mobile content

07-June-2007
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Turner and Reliance enter into strategic agreement for mobile content

With plans to aggregate its content in the growing interactive digital media space, Turner International India Pvt. Ltd has made available CNN International as a live stream 24 hours a day to compatible Reliance mobile phone users across India. In this strategic partnership, mobile users with Reliance online streaming capable phones can access CNN International’s live breaking news and programming initiatives as it happens, directly on their phones or other handheld devices.

On the entertainment side, Reliance subscribers will soon be able to avail ringtones, wallpapers, animations, etc. of cartoon stars like Tom and Jerry, Scooby Doo, the Powerpuff Girls, Dexter, etc. of Cartoon Network. When available, the partnership will also offer users access to Cartoon Network video clips on streaming-enabled phones.

Siddharth Jain, Vice President-Distribution and Business Operations (India and South Asia), Turner International India Pvt. Ltd, said, “Our partnership with Reliance Mobile reiterates our commitment to ensure that our compelling content is available across multiple platforms. For today’s consumer who is always on the move, time is a rare commodity, and with technology swiftly changing the traditional means of news and entertainment consumption, it is imperative to be present on platforms that are easily accessible by our target audience. We are extremely excited that Reliance mobile users can now access and benefit from CNN breaking news, even on the go.”

As the streaming is online 24x7, Reliance Mobile customers can watch their favourite programmes conveniently from anywhere even while travelling within the state or across the country. Hosted on the Reliance Mobile World, the multimedia suite of applications of Reliance Mobile ‘Mobile TV’ menu offers experience in viewing CNN’s popular content, including the Network’s latest programming.

Commenting on the tie-up, Krishna Durbha, Head-VAS Business and Marketing, Reliance Communications, said, “Reliance Communications has pioneered video-based content on mobile phones in India since its inception. With this major initiative, our mobile phones will offer the best of international content as well. This is in line with Reliance’s pursuit of making mobile TV a reality in India and making the phone become an entertainment station in itself. ”

Moving ahead in its mission to ensure availability of its content across multiple platforms, Turner has made several innovative efforts in the wireless and broadband space in India such as video-on-demand, downloadable mobile content and live streaming.

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