Tupperware India has launched a digital campaign to celebrate Indians and their love for food. Focused on the brand’s refrigerator range, the campaign aims to empower Tupperware users. As part of the campaign, a brochure was released. Consumers were given a new Tupperware product and have been asked to share their recipes created using the same.
Amia Mehta - Lead Brand and Digital, Tupperware India, says “Tupperware has been part of the great Indian family for the last 21 years. We are celebrating this month of love by applauding the bond between Tupperware products and consumers by talking about what brings us all together—our food. Hence, our new campaign: We cook, We eat, We love food.”
Ambika Sharma, Founder, Pulp Strategy, the agency behind the campaign, said, “Food is celebrated in India; it's how mothers and spouses show they care. Food is a very important part of our lives and celebrations. Our strategy has been to engage consumers while keeping the product at the heart of the engagement, while we celebrate a love of food.”
Under this campaign, Chef Ayesha, one of the in-house ‘fridge-whisperers’, is connecting over live chat on Tupperware India’s Facebook page to answer queries on ‘Know your fridge in and out’. There are some goodies to be won too. The campaign is live for the entire month of February.