As we await the results of what is perhaps the most divisive elections in the history of the US, research firm Meltwater mapped conversations in India across social media platforms on this topic and came up with some interesting analysis. Republican presidential candidate Donald Trump has generated 484.66K conversations while Democrat candidate Hillary Clinton registered 95.60K conversations on social media platforms (predominantly Twitter) in India. Meltwater even tracked the activity on both the candidates in the Hindi language where Trump was at 3.16K and Clinton at 2.69K.
The agency studied the sentiments for both the candidates which bore similar numbers. For instance, negative sentiments for Trump and Clinton came at 30.76 per cent and 30.68 per cent respectively, while positive ones were around 7.69 per cent and 5.60 respectively.
Since US policies have an impact worldwide, we looked at certain issues, specifically Obamacare, gun control policy and foreign policy, across social media in India. Obamacare got a 34.9 per cent share of voice while foreign policy generated 65.07 per cent share of voice. Gun control policy generated hardly any buzz.
Adele Coelho, Head of Marketing at Meltwater India, Middle East & Africa, said, “It seems that of the candidates stance on several policies - Foreign Policy generated the most chatter followed by Obamacare and surprisingly nothing on Gun Policy at all. In addition, everyone’s referring to Clinton as the lesser of two evils, but what’s interesting is that there are slightly more positive comments around Trump than Clinton. No doubt, this will be a close election.'
Dashboards sourced by meltwater.com