Top Story


Home >> Digital >> Article

TRAI withdraws directive on Tata Tele ad

Font Size   16
TRAI withdraws directive on Tata Tele ad

The Telecom Dispute Settlement Appellate Tribunal (TDSAT) on Thursday allowed Tata Teleservices to continue with the advertisement for its fixed wireless service `Walky'.

The Telecom Regulatory Authority of India had earlier asked the operator to withdraw the advertisements on grounds that it was `misleading'

TDSAT, however, asked TRAI to issue a show-cause notice to the company for `Walky', which was being advertised as `Freedom of mobility at landline rates'.

The regulator had asked the company to withdraw the advertisement by today. Meanwhile, TRAI has withdrawn the notice against the Tatas over the advertisement and will now issue a fresh notice in accordance with the law.

During the hearing, TRAI argued that positioning a fixed wireless phone as mobile phone was misleading and there was a separate treatment for different calls.

Tata Teleservices said there had been no notice from TRAI and there was nothing `misleading' in its advertisement. The company said that it had invested Rs 16-18 crore in building the brand name `Walky' and any move to withdraw the said advertisement would hurt the company.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve