Top Story

e4m_logo.png

Home >> Digital >> Article

TRAI withdraws directive on Tata Tele ad

14-January-2005
Font Size   16
TRAI withdraws directive on Tata Tele ad

The Telecom Dispute Settlement Appellate Tribunal (TDSAT) on Thursday allowed Tata Teleservices to continue with the advertisement for its fixed wireless service `Walky'.

The Telecom Regulatory Authority of India had earlier asked the operator to withdraw the advertisements on grounds that it was `misleading'

TDSAT, however, asked TRAI to issue a show-cause notice to the company for `Walky', which was being advertised as `Freedom of mobility at landline rates'.

The regulator had asked the company to withdraw the advertisement by today. Meanwhile, TRAI has withdrawn the notice against the Tatas over the advertisement and will now issue a fresh notice in accordance with the law.

During the hearing, TRAI argued that positioning a fixed wireless phone as mobile phone was misleading and there was a separate treatment for different calls.

Tata Teleservices said there had been no notice from TRAI and there was nothing `misleading' in its advertisement. The company said that it had invested Rs 16-18 crore in building the brand name `Walky' and any move to withdraw the said advertisement would hurt the company.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.