People expecting change in the spam regulations will have to wait a bit longer as the Telecom Regulatory Authority of India (TRAI) announced in a release issued on February 1, 2011, that there would be further delay from the earlier deadline of February 1, 2011, to March 1, 2011.
The decision earlier had been to mark all telemarketing numbers as beginning with the prefix ‘70’ and after the regulation had been through the final round of amendments on December 28, 2010, the telemarketers’ registration began on January 15, 2011, to start the process in time to implement by February 2011. However, there appears to have been some cross-connections between the Department of Telecom (DoT) and TRAI, because as per the TRAI release, the DoT on January 31 has sent a communication ordering a new numbering series, starting with ‘140’ instead of ‘70’.
This new numbering now has to be communicated to all telecom providers and the access providers in turn have to carry out changes, which is going to begin now and has to be complete by March 1, 2011.
As mentioned by exchange4media in an earlier report, mobile users can choose to permit bulk SMS in certain categories, such as travel, entertainment, banking, real estate and others. The customer preference registration will begin on February 10, 2011 by calling or messaging 1909, to take the process forward.
TRAI’s deadline on SMS spam draws to a close