Top Story

e4m_logo.png

Home >> Digital >> Article

TRAI extends deadline on free data consultation till June 30

17-June-2016
Font Size   16
TRAI extends deadline on free data consultation till June 30

The Telecom Regulatory Authority of India (TRAI) has extended the deadlines for comments and counter comments for consultation paper on free data. Taking note of the stakeholder’s request, the respective dates have been extended to 30th June for written comments and 14th July for counter comments. The primary reason for issuing the paper was to explore models that could identify the benefits of offering free data.
The paper stated, “The model should use the principles of open, transparent and equal access to consumer services by all consumers and all businesses. TRAI believes that the proposed model should not hold back innovation and the opportunity to increase internet penetration and usage”.

The regulator said it aimed to connect the unconnected, but raised the prospect of another battle over net neutrality. TRAI has also suggested three models--one, a toll-free platform for users where browsing will be free, two, consumers paying upfront and subsequently reimbursed and three, applications that reward users with incentives such as recharge for data or voice usage. 

Backers of net neutrality had criticised the first two models, saying they violate the spirit of a free and neutral Internet, and that the toll-free model was akin to zero-rating products such as Facebook's Free Basics and Airtel Zero. 

TRAI earlier endorsed the concept of net neutrality wherein it said no to the discriminatory pricing of data content and this ruling was appreciated by the user base across the country.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business