TRAI has extended the last date for receiving comments on its consultation paper on differential pricing. TRAI said it will accept comments upto January 7, 2016 and counter comments until January 14, 2016.
The regulatory body said that it has decided to extend the deadline after requests from industry bodies and other stakeholders. Differential pricing is a key aspect of the ongoing debate on net neutrality and is also one of the controversial facets of Facebook's Free Basics program, which is being opposed by a number of orivate citizens and internet companies in India.
A number of industry bodies like IAMAI and NASSCOM have already submitted their suggestions to TRAI, urging the regulator to preserve a free internet in the country by restricting content creators and network providers' role as gatekeepers.
In an interview to The Hindu, TRAI Chairman RS Sharma sought to distance the conversation from Free Basics and urged commentators to concentrate on the topic of the consultation paper, viz. differential pricing.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking