Online media trading portal Lastminuteinventory.com will go live for trading on the occasion of Diwali, on November 9. Lastminuteinventory.com is an online real-time media exchange site that is dedicated to trading, and thereby monetising, inventory available with media owners till the very last minute. It is a portal that provides a new buying channel for media owners to reach and engage geographically dispersed media buyers, both big and small. Thus, a win-win transaction in the purchase of available last-minute media inventory is facilitated.
Lastminuteinventory.com has been ideated, conceptualised and actualised by Dentsu India, with active knowledge inputs from Dentsu Inc., Japan. The portal is owned and run by Last Minute Media Pvt. Ltd, which will operate as an independent corporate identity with arm’s length relationships with its equity owners.
Confirming that ‘muhurat’ trading would be commenced on the auspicious day, Sandeep Goyal, Chairman, Last Minute Media Pvt. Ltd, said, “We will commence trading on Diwali. From that day onwards, micro-sites will be handed over to our media partners. From Diwali to New Year, trading will ramp up on a day-to-day basis. The site will go commercially go live from January 1, 2008.”
“We have seen a huge amount of traction in membership. Besides top-of-the-line television and print brands, we are extremely happy to have already attracted some of the bigger names in radio and OOH media,” said Goyal, adding that the site would remain password-protected while the company geared for a full commercial launch in the new year.
Dentsu India launches world’s first online media trading portal