Touchtel Telecom and Internet Services – a Bharti Telenet’s fixed line service, is planning to spread further in the National Capital Region. After Gurgaon, Faridabad and Gaziabad, now the company is expanding its reach to Noida, confirmed CEO (North) Rajiv Kohli.
With more and more people shifting to NCR, the company is planning to capitalise on this. “We are steadily growing to expand our capacity. Our incumbent competitor must have put 50-60 years to put this sort of a network. We have been here for two-and-a-half years and we are growing by the day, by the month. We are expanding our reach in terms of wherever our network exists and providing services to our customers. Our presence is significant in Gurgaon and we have planned to expand further,” says Kohli.
But does that mean that they are going to rest on their laurels. Certainly not, he says, adding that Bharti has always believed in setting benchmarks and the group has taken a leaf out of that for the landline solutions as well. “We progressively keep setting our own benchmarks. As we keep fine-tuning our services, we will see our growth in quality of service too.”
Asked why Touchtel is expanding so aggressively in the NCR, he says: “I am not getting into a subscriber race with the incumbent operator. I am not interested in catching on 2 million subscribers that somebody else may have today. If somebody says that we are providing the best quality service, then that would be of more pride to the company. In fact the capacity is expected to increase 40 per cent this year in comparison to last year. ”
As of now, the claimed number of subscribers for the North is 2.15 lakh, company official said, adding that the NCR has 2 lakh subscribers. The company recently claimed that it has crossed a subscriber base of 7 lakh customers nationally in about five circles.