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Tonic Media wins digital media mandate for Viacom18 Live & Radio Mirchi

16-October-2015
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Tonic Media wins digital media mandate for Viacom18 Live & Radio Mirchi

Tonic Media has recently been appointed the digital media partner for two accounts - Viacom18 Live and Radio Mirchi. These businesses were won following multi-agency pitches. Tonic's responsibilities extend across online campaigns, social media and digital strategy for the brands.

Viacom 18 Live awarded the duties for five of its international properties and events to Tonic. Live Viacom18 engages with consumers through large format live properties such as Emerge, MTVI Xtreme, MTV Bollyland, MTV Indies Spiro and Comedy Central Chuckle Festival amongst others.

The Tonic team is also keen to start working with Radio Mirchi, which has been named as one of the game changers of the decade by ‘Brand Reporter’ for having changed the dynamics of FM Industry.

Equipped with strategic decisions, Tonic will use a 360 degree approach to help the brand reach out to its target audience and connect through effective content marketing.

The agency plans to deliver cutting edge solutions to the brands and has come up with all encompassing digital plans for both. On the win, CEO, Chetan Asher, said, “We are thrilled to have such exciting brands on board. We will help establish their online presence and boost the reach. Our goal is to develop a long term partnership with our clients in order to create affinity with the millennials and leave a holistic impact through this association. Strategic innovation implemented by the agency across the digital sphere is path-breaking. We will tap into our insights and expertise on the category to execute with speed and accuracy."

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.