Following a multi-agency pitch, Tonic recently bagged the digital mandate for Spherehot. Tonic Media will be developing the brand's digital communication strategy, creative and media duties, as well as manage its brand's social media presence.
Spherehot is known for its home solution products, especially for its popular range of electric and gas water heaters and light electric irons. With a legacy of 85 years, having started way back in 1930, Spherehot was the first to manufacture and sell electric water heaters in the country. It is also credited with introducing gas water geysers and black handle dry irons, among others. The brand's philosophy is to offer aesthetically superior, innovative products at affordable price and support the products with best in class service.
Commenting on the win, Chetan Asher, CEO and Co-founder, Tonic Media said, “We are excited to be a part of this new phase for the brand and are working closely with the seasoned leadership team. We plan to leverage Spherehot legacy and strengthen its foothold in establishing the brand philosophy of affordable luxury – providing smart solutions for the consumers through a robust digital strategy. The digital medium has acquired critical importance given the rapidly changing e-commerce consumer buying patterns. Digital has today become the de-facto platform for engaging with consumers and getting real time feedback. We are confident that our understanding of the digital ecosystem will help us achieve newer benchmarks for Spherehot.”