Top Story

e4m_logo.png

Home >> Digital >> Article

TOI to enter Kerala; alliance with Mathrubhumi on the cards

02-December-2010
Font Size   16
TOI to enter Kerala; alliance with Mathrubhumi on the cards

The Times Group’s plans to launch its flagship daily, The Times of India, in Kerala may finally be coming to fruition. It is learnt that the group is set to launch The Times of India in Kerala early next year. Industry sources informed that TOI had entered into a strategic with Malayalam newspaper Mathrubhumi to access the latter’s printing press and distribution network. The move is likely to allow TOI a strong entry into Kerala, which otherwise is dominated by The Hindu among English dailies.

It may be recalled that exchange4media was the first to report that The Times of India was exploring options in Kerala. At the time, Rahul Kansal, Chief Marketing Officer, Bennett Coleman and Company Ltd (BCCL), had said, “Whether we will launch in Kochi on our own or enter into a strategic partnership or not launch at all, is something that has not been decided.”

Chinen Das, Director, Business Development, South, BCCL, has confirmed to exchange4media that an alliance with Mathrubhumi is on the cards. He, however, refused to confirm or deny whether the MoU had been signed or not. Sources at both the Times Group and Mathrubhumi have said that the deal has not being signed yet. Highly placed sources, however, informed that the alliance has been finalised.

A Good Marriage
Analysing this development, Dinesh Vyas, Head, MEC, Team Reliance, said, “The alliance is definitely going to help The Times of India. Strategically, TOI group is very strong. It targets markets, and more often than not, it does well in those markets. Bangalore and Nagpur are a few examples. I feel that the top two English newspapers in Kerala – The Hindu and The New Indian Express – haven’t been improving their product over the years, and that is where TOI sees an opportunity.”

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.