TNS, a leading global market information company, will launch its ‘6thdimension’ online access panels in Malaysia and Thailand. The panels, which will be introduced in August and September this year, will cover the major cities in each country, where Internet usage is now at significant levels and growing fast.
Access panel is a group of pre-recruited respondents available for customised market research studies, conducted by ‘permission’ rather than ‘interruption’. It allows delivering high quality solutions, quickly and cost-efficiently.
Mark Walton, TNS Regional Director for Asia Pacific Access Panels, said, “Since we launched our ‘6thdimension’ initiative in Asia Pacific last year, we have seen rapid growth in the use of our online services, with over 500 projects conducted in the past 12 months. This not only allows us to offer research solutions faster and more cost-effectively, but ensures that the well-managed panels and questionnaires deliver consistently top-quality research. The adoption of online services in Malaysia and Thailand is a natural development for TNS and our clients. More markets will follow in 2007 as we extend our services further in the emerging markets.”
With the introduction of the new panels, TNS will offer ‘6thdimension’ services in nine markets across Asia Pacific to include Australia, China, Hong Kong, Korea, Malaysia, New Zealand, Singapore, Taiwan and Thailand, incorporating over 800,000 active panel members. TNS launched ‘6thdimension’ online panels in February 2005 across six countries in Europe – France, Germany, Italy, the Netherlands, Spain and the UK. It already operates ‘6thdimension’ online panels in the US.
“As with all of our ‘6thdimension’ panels, the new panels in Malaysia and Thailand will be supported by an extensive programme of validations and research-on-research, demonstrating that the panels offer representative samples of the online population in each market, with high quality results and insights,” Walton added.