Top Story


Home >> Digital >> Article

TNS study finds TVS Centra leader in customer satisfaction

Font Size   16
TNS study finds TVS Centra leader in customer satisfaction

Based on the findings of the 2004 Total Customer Satisfaction study by TNS, newly launched TVS Centra has ranked highest among the executive bikes. At the make-level, Hero Honda continues to dominate the volume segments, while Royal Enfield enjoys a strong lead in the niche cruiser market.

Portraying the response of more than 6,500 new motorcycle buyers towards the performance of over 30 models in the key areas of sales satisfaction, product quality, motorcycle performance and design, after-sales service, brand image, and cost-of-ownership, the 2004 Motorcycle Total Customer Satisfaction (MTCS) study conducted by TNS specialist division, TNS Automotive, is the largest syndicated motorcycle study in India, claimed an official release.

Joining TVS Centra in the coveted number-one slot, Hero Honda CD Dawn, Bajaj Pulsar, and Royal Enfield Machismo emerge as leaders in the standard, premium, and cruiser segments, respectively. Alongside clinching the highest customer satisfaction score, Centra has also recorded the industry-best fuel efficiency at 69.5 kilometres per litre.

The release quoted Rajeev Lochan, General Manager (Asia Pacific) of TNS Automotive, as saying: “The study reveals that manufacturers are meeting their customers’ expectations in regards to performance and design and product quality, but fall short in the areas of after-sales service and cost of ownership.”

In addition to the customer evaluations on various aspects of their ownership experience, this study also examines key trends in the industry. As per the study, nearly one-fifth of owners surveyed indicate a preference for upgrading to cars within the next three years. Among those intending to purchase a new car in the near future, the budget ranges between Rs 2 to 4 lacs.

There was also palpable increase in owners purchasing additional or replacement motorcycles. Interestingly, the study revealed weak preference for Chinese bikes with over 70% owners either unaware or rejecting the brand.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...